Southampton, 8th September 2008:
"The Box" takes off on global journey
BBC project to tell the story of international trade is launched.
"The Box" is a unique year-long project being undertaken by BBC News to illustrate the story of international trade and globalisation. A BBC branded shipping container is being tracked as it travels all over the globe to deliver various goods. The BBC will be communicating its progress and the stories behind it via Radio, TV and Online. The Box starts its journey today in Southampton and is due to visit the US, Asia, Middle East, Europe and Africa during its travels.
The project is a collaboration between the BBC and NYK, on behalf of the Container Shipping Information Service which aims to bring the global container industry to life and highlight some of the key features of global trade associated with the global success of container shipping.
Click here for the Box area on the BBC website where you can follow its progress.
ENDS
About NYK:
Nippon Yusen Kabushiki Kaisha is one of the world's leading transportation companies. The NYK Group operates approximately 777 major ocean vessels, as of the end of March 2008, as well as fleets of planes, trains, and trucks. The company's shipping fleet includes around 155 containerships, 286 bulk carriers, 55 wood-chip carriers, 113 car carriers, 21 reefer carriers, 79 tankers, 30 LNG carriers, and three cruise ships. NYK's revenue in fiscal 2007 was about $26 billion, and as a group, NYK employs about 51,000 people worldwide. The company has offices in 240 locations in 27 countries, warehouses on nearly every continent, and harbor operations in Asia, North America, and Europe. NYK is based in Tokyo, and has regional headquarters in London, New York, Singapore, Hong Kong, Shanghai, Sydney, and Sao Paulo.
